BlogHer Banks on Free Digital Summits to Keep Brand Audience Engaged During Quarantine

SHE Media's events-based brand finds value in drawing more attendees virtually

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For 16 years, BlogHer has built its core business on educational, in-person conferences meant to connect women bloggers, content creators and small business owners. But due to the Covid-19 pandemic, the SHE Media-owned brand, like all media brands in 2020, had to cancel its planned physical summits and completely revamp its event strategy for an audience stuck at home.

BlogHer is taking all of its planned physical summits virtual this year and adding additional virtual events to make up for lost revenue.

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