SheKnows Media said Monday that it purchased the popular blogger network BlogHer to grow its influence among women online. Their combined forces will give SheKnows an estimated 75.3 million unique visitors, per comScore numbers, which could put it on track to become the No. 1 women's lifestyle media group.
Philippe Guelton, SheKnows Media CEO, explained the partnership fit because both have the same vision for high-quality branded content. The two publishers served a total 1.76 billion ad impressions this past September. And
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in