BlogHer Banks on Free Digital Summits to Keep Brand Audience Engaged During Quarantine

SHE Media's events-based brand finds value in drawing more attendees virtually

For 16 years, BlogHer has built its core business on educational, in-person conferences meant to connect women bloggers, content creators and small business owners. But due to the Covid-19 pandemic, the SHE Media-owned brand, like all media brands in 2020, had to cancel its planned physical summits and completely revamp its event strategy for an audience stuck at home.