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In a new series of ads that feel more like mini documentaries, Bud Light is telling the stories of Black-owned restaurants in five different cities that are hosting Thursday Night Football games during this NFL season.
Shot on 16mm film and in a single take for the shortest, 15-second cut, the first installment takes viewers inside a family-owned barbecue joint in Cleveland. Beckham’s B&M Bar-B-Que was established in 1958 by Eddie Beckham, a chef from Georgia who specialized in Southern cuisine.