Black Restaurateurs Are the Stars of Bud Light's New Documentary-Style Ads

The spots, directed by Jason Harper, will air during Thursday Night Football

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

In a new series of ads that feel more like mini documentaries, Bud Light is telling the stories of Black-owned restaurants in five different cities that are hosting Thursday Night Football games during this NFL season.

Shot on 16mm film and in a single take for the shortest, 15-second cut, the first installment takes viewers inside a family-owned barbecue joint in Cleveland. Beckham’s B&M Bar-B-Que was established in 1958 by Eddie Beckham, a chef from Georgia who specialized in Southern cuisine.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in