Black Celebrities Are Encouraging Americans to Wear Face Masks in New PSA

The national campaign is from the Ad Council, CDC and 3AM

close-up of actor Viola Davis wearing a face mask in PSA
Triple Crown-winning actor Viola Davis is one of the many Black stars inspiring Americans to mitigate the spread of Covid-19.

In mid-July, the CDC published a study that found that the percentage of Black Americans who report wearing a mask at all times in public and social spaces is 16% higher than the percentage of all Americans wearing a face mask outside of their homes (79% compared to 63%). However, the CDC also found that both Latinx and Black Americans across the United States are three times more likely to be infected as their white neighbors, and two times more likely to die from the virus than white people. 

@monicroqueta monica.zorrilla@adweek.com Mónica is a breaking news reporter at Adweek.