Black Celebrities Are Encouraging Americans to Wear Face Masks in New PSA

The national campaign is from the Ad Council, CDC and 3AM

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

In mid-July, the CDC published a study that found that the percentage of Black Americans who report wearing a mask at all times in public and social spaces is 16% higher than the percentage of all Americans wearing a face mask outside of their homes (79% compared to 63%).

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in