Bizarre Harmon Brothers Ad for Next Vacay Stars Traveling Tree Woman

Once 'too rooted to travel,' Treena is seeing the world...and leaf-ing us with some tips and tricks

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

Characters invented for ad campaigns like NBC Sports’ Ted Lasso and Geico’s cavemen have proven so popular they’ve spawned their own TV shows. Treena the Traveling Tree Woman invented by Harmon Brothers might not be guaranteed that same success, but the Utah-based video ad agency packs plenty of personality into its three-and-a-half-minute spot for discount flight booking service Next Vacay.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in