Bird Creates a Car-less Society and Blissful Escape From Traffic in Animated Video

The brand's first film was released alongside a newly-redesigned website

Bird released their first brand film to illustrate their desire for a more environmentally-friendly world. Bird

Bird, the electric scooter company whose two-wheeled vehicles are becoming an increasing presence across American cities like San Jose, Nashville and Austin, decided to go the animation route for its first brand film.

@dianapearl_ diana.pearl@adweek.com Diana is the brand marketing editor at Adweek and managing editor of Brandweek.