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As the United Nations’ outreach division director, Maher Nasser has a unique view of how consistency and commitment can be transformative forces.
With more than three decades at the United Nations—first working with the U.N. Relief and Works Agency for Palestinian refugees—Nasser knows how brands can continue to remain profitable while being of service.
In marketing, sustainability is a sufficiently buzzy concept, but often used without digging deeper into its meaning or impact. Speaking to Adweek senior editor T.L.
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