Brand MarketingThe Best-Perceived Brands of 2013Which were the biggest improvers and who fell off the list?By Lucia Moses|January 15, 2014 ShareBy Lucia Moses|January 15, 2014 Share Buoyed by strong sales of its e-readers and expansion of its free-shipping service, Amazon topped the list of best-perceived brands of 2013, as measured by YouGov's BrandIndex. Rounding out the top 5 were Ford, Subway, History Channel and Lowe's. Last year also was a good one for financial institutions, which began to earn consumers' forgiveness for their role in the economic meltdown: Four of the five best-improved brands in 2013 were banks. Infographic: Carlos Monteiro Adweek Adweek