BeReal Is Searching for 'The Realest Person on Earth'

The platform's first global campaign is intentionally vague

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BeReal, the nascent platform that set out to antithesize curated social content, is looking for the face of its first global campaign. The only qualification is that you convince both brand employees and other users that you have absolutely nothing to hide.

As BeReal works to maintain a place in extensive app rotations, it is trying to break away from its quiet existence with a more active and widespread marketing strategy. 

Instead of receiving the same push notifications from Instagram or TikTok that reflect how others engage with your content, BeReal reaches out to users once a day with the message, “It’s time to BeReal!” which allows them two minutes to upload a shot of what they’re currently doing.



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