Cannabis

Ben & Jerry's Calls US Weed Laws 'Half Baked' and Urges Consumers to Demand Reform

The activist company joins other brands in launching purpose-driven campaigns for 4/20

Text reading, — The trend these days is toward more meaningful, often political messaging that targets a broad demographic.Ben & Jerry's

April 20, 2022

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Ben & Jerry’s blends two of its core personality traits—its dedication to activism and its love of word puns—into an April 20-pegged campaign that advocates for criminal justice reform and federal cannabis legalization.

T.L. Stanley

@TLStanleyLA
terry.stanley@adweek.com

T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.

Cannabis

Ben & Jerry's Calls US Weed Laws 'Half Baked' and Urges Consumers to Demand Reform

The activist company joins other brands in launching purpose-driven campaigns for 4/20

T.L. Stanley

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T.L. Stanley