Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
Long before it was widespread, Ben & Jerry’s was at the forefront of social responsibility. For the iconic ice cream makers, it’s not cause marketing, and it’s not philanthropy. CEO Matthew McCarthy understands the power of businesses as a force for good and has led the way for social activism in the brand arena. McCarthy joined Day 1 of Brandweek to discuss marketers’ newfound voice and the importance of sticking by your brand values, even when faced with ‘haters.’
Ben & Jerry’s purpose-driven legacy
Ben & Jerry’s has been purpose-driven from the start.