Behind the Scenes With Godiva’s Solid-Chocolate Christmas Tree

Brand marketing at Rockefeller Center gets sweet, sticky and stressful

Though he studied in Antwerp under master chocolatier René Goossens, ran his own chocolate shop in Chicago, and has created some of the most acclaimed caramels and truffles this side of the Atlantic, few things in Chef Thierry Muret’s long career quite prepared him for the scene at the Godiva store on West 50th Street in Manhattan earlier this week.