Battle of the Blockbusters: 3 Movie Studios Were Among Last Week's Top Spenders on New Creative

Trailers dominated Kantar Media's list

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Last week saw a decline in overall spending on placement for national broadcast. Advertisers spent a little over $822 million compared to almost $936 million the week prior, according to Kantar Media. Spending on broadcast placement for new creative likewise saw a decline, dropping from over $163 million to just under $89 million.

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