Batiste Gives Its Dry Shampoo a New Look to Fit Burgeoning International Market

Halo studio helped upscale repackaging campaign for the brand's expansion plans

Church and Dwight’s Batiste hair care brand is seeking to expand in the U.S., Europe and the U.K. with a campaign that includes new packaging and an upmarket rebrand as the burgeoning dry shampoo market is seen growing into an industry that could be worth $6.03 billion by the end of 2027.