Barnes & Noble Promotes Booksellers Over Algorithms to Get Shoppers In Stores

Brand worked with Havas to recast its employees as the all-knowing book people

Booksellers from Barnes & Noble get the spotlight in the brand's holiday marketing. Barnes & Noble

Sometimes shopping online for holiday gifts seems like the easy way out, but when looking for something really special and personal, Barnes & Noble believes going to the store is essential to finding that perfect gift. That’s why the brand is recasting its booksellers as the all-knowing book lovers who can help you find the best gifts for everyone you need to shop for this year.

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@ktjrichards Katie Richards is a staff writer for Adweek.