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Bad News, Brick-and-Mortar Stores: The Internet Finally Has You Beat

More consumers will shop online this holiday season, but why now?

Online retailers consistently outstrip physical stores when it comes to key shopping attributes, new research shows.Getty Images
By Robert Klara

November 11, 2017

We’ve been hearing about ecommerce killing off brick-and-mortar retail for a few years now. And while there’s no evidence that physical stores are about to vanish, a new study does add a further note of ominousness to this familiar prediction.

Robert Klara

Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.

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