Avocado Mentions Jumped 371% on Twitter After Trump Proposed Tax on Mexican Goods

A Super Bowl advertiser is caught in political crossfire

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Despite the brand’s attempts to stay apolitical in the face of President Donald Trump’s escalating tensions with Mexico, Avocados From Mexico–and avocados, in general–just can’t stay out of the spotlight.

Social media chatter about avocados and other Mexican goods spiked tremendously on Thursday after White House Press Secretary Sean Spicer told reporters a 20 percent tax on products from Mexico could pay for Trump’s proposed border wall. Less than an hour later, Spicer walked back his statement, clarifying that the proposal, which would leave American shoppers footing the bill when buying everything from beer and fresh produce to appliances and cars, was “just one idea” to pay for the wall.




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