Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Fifty-seven years ago, car rental brand Avis began telling the public “We try harder.” And while that famous slogan is still in place, a suitable pandemic-era addendum might be: “And we spray harder, too.”
Last week Avis Budget Group, the industry’s third largest player, announced the Avis Safety Pledge, a promise to its customers that everything from the customer service counters to the rental cars themselves will be suitably bombed with Lysol until germs—specifically Covid-19 germs—are dead.
“You’re
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in