This New 'It Can Wait' PSA Is Comically Slapstick, Until It Turns Deadly Serious

FCB melds don't-text-and-drive approaches

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The ongoing “It Can Wait” campaign highlights the dangers of texting and driving, and the various executions have been notably and appropriately well-known for being shocking and heart-wrenching.

But the latest spot, from FCB Cape Town, starts unexpectedly and comically.

It begins with a montage of amusing and fairly benign clips of gaffes made while texting and walking. We see people drop phones, walk into light poles, and ironically stumble over caution signs to a whimsical soundtrack punctuated with cartoonish sound effects.

Then the ad gets pretty grim, pretty fast.



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