AT&T Lets Basketball Fans Try on Clothing in AR at WNBA Live

The virtual apparel is inspired by A'ja Wilson and Arike Ogunbowale

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The WNBA Live fan festival will take place in Las Vegas from July 14-15 ahead of the AT&T WNBA All-Star Game on July 15. As part of this event, AT&T will offer an augmented reality experience that lets attendees try on virtual apparel in AR.

The WNBA Live fan festival celebrates the intersection of the WNBA, fashion, music and culture. AT&T’s Style Studio activation will allow fans to try on clothing inspired by WNBA players A’ja Wilson of the Las Vegas Aces and Arike Ogunbowale of the Dallas Wings in augmented reality using AR mirrors.

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