Google Extends WNBA Changemakers Partnership Through 2025

Exclusive: The new deal will add Pixel to the sponsorship

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

One of the WNBA’s biggest sponsors is getting further into the game.

Google is extending its marquee partnership with the league through 2025 as the popularity of women’s basketball continues to grow exponentially. The announcement comes just ahead of Saturday’s WNBA All-Star Game, in primetime for the first time.

The tech giant, one of the first WNBA Changemakers—a partnership and sponsorship program designed to help the league overhaul its business—has been a long-time sponsor of the league, but sees high value in furthering its investment in the WNBA.

“What’s unique about Google is they are so creative, so innovative, and committed to growing women’s sports that we continue to evolve the partnership,” Colie Edison, the WNBA’s svp and chief growth officer, told Adweek.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in