As the World Prepares for a Very Different Easter, Brands Change Creative and Brace for Impact

Despite signs sales may be slow, companies are banking on nostalgia and tradition during the coronavirus

For the first time since 1952, there will be no Easter egg roll at the White House. In the U.K., the nation’s annual Cadbury-sponsored Easter egg hunts are no longer happening, and the company is looking to donate its unhidden, unfound chocolate eggs to charity. The Vatican is closed. So are churches for the most part. In a prophetic twist, British rock band The Darkness canceled their upcoming North American tour to promote their latest studio album. Its title: “Easter Is Cancelled.”