As Plant-Based Burger Brands Battle, One Faux-Egg Maker Is Dominating a New Niche

Just Egg leans harder into marketing as its sales and retail penetration skyrocket


Move over, fake meat and oat milk—egg substitutes are looking to grab some of the plant-based food spotlight.

@TLStanleyLA T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.