As Other Traditional Mediums Lag, OOH Keeps Clicking Along

Digital, social and creative provide a strong tailwind

Convergent TV Summit returns March 21-22. Hear timely insights from TV industry experts virtually or in person in NYC. Register now to secure your early bird pass.


While it may be predictable that someone in the out-of-home (OOH) industry would speak glowingly about the medium, Rick Robinson can back it up with experience. The partner and chief strategy officer for Billups has been working in the space since the mid-90s and has had a front-row seat to OOH’s substantial change.

Speaking at the Worldwide Partners Inc. global meeting in Los Angeles, his enthusiasm on the topic is evident, yet he makes a compelling case.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in