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While it may be predictable that someone in the out-of-home (OOH) industry would speak glowingly about the medium, Rick Robinson can back it up with experience. The partner and chief strategy officer for Billups has been working in the space since the mid-90s and has had a front-row seat to OOH’s substantial change.
Speaking at the Worldwide Partners Inc. global meeting in Los Angeles, his enthusiasm on the topic is evident, yet he makes a compelling case.