As Other Traditional Mediums Lag, OOH Keeps Clicking Along

Digital, social and creative provide a strong tailwind

These bus shelters scored 15 million earned impressions. Netflix

While it may be predictable that someone in the out-of-home (OOH) industry would speak glowingly about the medium, Rick Robinson can back it up with experience. The partner and chief strategy officer for Billups has been working in the space since the mid-90s and has had a front-row seat to OOH’s substantial change.

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@zanger Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.