As New Brands Join Instagram Checkout, Users Get Notified via Email

Messages encourage users to shop and check out within the app

Instagram emails on smartphones
Promotional emails alert users to new brands that are part of Instagram Checkout. Instagram

Instagram continues to add new tools to its Checkout feature, which is still in closed beta.

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@itstheannmarie Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.