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It’s hard to top the baby goats that dominated Instagram feeds last year, but Viceland is trying its hardest with its biggest SXSW activation yet.
For its third SXSW presence, the Vice-owned channel turned a downtown Austin parking lot into a pop-up roller skating park, offering attendees happy hour drinks, cotton candy, swag (obviously) and its trademark Viceland party bus.
“It happened that SXSW is doing this whole kind of ’80s nostalgic hip-hop [theme] … so it kind of meshed perfectly,” Megan Kirsch, Viceland’s svp of marketing and creative, said.
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