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Walking through South by Southwest is like going to a giant, over the top, sometimes futuristic carnival. This year we’ve stumbled upon baby goats, robotic dogs and a giant head of lettuce.
Adweek captured some of the coolest and most impressive activations at the festival including Vimeo’s “The Decade” cinema, which showcases 10 years of staff picks; Sony’s Wow Studio takes guests through several technology-enabled experiences; Land O’Lakes worked with National Geographic and Microsoft to put together “The Food Effect” activation; and, in true Vice fashion, the media company entices attendees with its DJ-equipped Viceland bus and baby goats.
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