Video: A Day at SXSW Browsing Some of the Best Activations

A walking tour of Austin, including real goats and robotic dogs

Video: Josh Rios/John Tejada; Editor: Breana Mallamaci
Headshot of Ann-Marie Alcántara

Walking through South by Southwest is like going to a giant, over the top, sometimes futuristic carnival. This year we’ve stumbled upon baby goats, robotic dogs and a giant head of lettuce.

Adweek captured some of the coolest and most impressive activations at the festival including Vimeo’s “The Decade” cinema, which showcases 10 years of staff picks; Sony’s Wow Studio takes guests through several technology-enabled experiences; Land O’Lakes worked with National Geographic and Microsoft to put together “The Food Effect” activation; and, in true Vice fashion, the media company entices attendees with its DJ-equipped Viceland bus and baby goats.

@itstheannmarie Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.