As Marketers Line up for NCAA Athlete Deals, Pitfalls Await

The argument for compensating college sports stars fairly is likely to be tested by a series of obstacles and opportunities

A temporary name, image and likeness policy prepared college sports for a new world of student-athlete marketing. New programs at big schools in Oregon and Texas are set to groom young athletes to be better salespeople.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in