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Dr. Praeger’s, a pioneer in veggie burgers, launched its first major national ad campaign this week with an animated face-off between fresh produce and junk food. (Guess who wins?)
The brand debuted in grocery freezer cases in 1996, long before plant-based food was mainstream, and introduced many American consumers to “burger” patties made from a medley of carrots, peas, zucchini and other vegetables. Its new 30-second commercial, produced during lockdown, is the centerpiece of its largest-scale marketing effort to date.
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