As Electric Bikes Boom in Popularity, Specialized Fuels the Trend With a Jab at Trump

The new spot by Goodby Silverstein & Partners focuses on fun and climate

the white house surrounded by snow
Specialized was not afraid to make a political point in its new ad. Specialized

One of the unintended consequences of the Covid-19 pandemic lockdown is the effect that it’s had on the environment.

@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.