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In recent years, opulence and maximalism in interior design have given way to minimalist, neutral palettes. The pervasiveness of grey and beige as trending colors on platforms like Pinterest and Instagram has given rise to “greige”—a portmanteau Argos believes is stifling creativity.
That’s why the retailer has partnered with Ogilvy UK for a campaign that aims to encourage people to decorate their homes with styles and tones that reflect their own personality.
The British retailer has launched a series of YouTube shorts called “Make Yourself, At Home” fronted by interior designer and influencer Siobhan Murphy.
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