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Korean filmmaking is having a moment outside its home country, thanks to movies such as Academy Award winner Parasite and Netflix hit series Squid Game. Fans of those will be drawn to the latest installment of Apple’s long-running “Shot on iPhone” campaign, an ode to Korean cinema and culture.
The brand enlisted one of South Korea’s most successful and critically acclaimed directors, Park Chan-wook, to shoot its first “Shot on iPhone” ad in the country. Using only an iPhone 13 Pro and iPhone 13 Pro Max, Chan-wook created a martial arts film that mixes romance, dark comedy and “pansori,” a Korean genre of musical storytelling performed by a singer and a drummer.