Apple's New Ad Cinematically Captures the Pressure of Remembering Yet Another Password

A daily frustration becomes a high-stakes quiz show

Remembering a new password, even one you just created this morning, can stump you in any situation. Sometimes it can even feel like you’re in the spotlight, sweating in  front of a gleefully tense and elegantly dressed audience of hundreds—or at least, that’s the metaphor Apple is going with in its new spot for the iPhone X.

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