Apple Used Found Footage to Show Hidden Glimpses of the World’s Most Creative Minds Hard at Work

Film stars Oprah Winfrey, Anna Wintour, Lin-Manuel Miranda and more

Lin Manuel Miranda behind his Mac. Apple

There are times when simplicity is best. Unnecessary complexity can muddy the creative waters, especially when it comes to advertising and marketing. In the case of Apple, found imagery is a compelling way to convey how its products are ubiquitous among creatives in the brand’s new film, entitled “Make Something Wonderful.”

@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.
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