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The Cannes Lions Festival of Creativity announced this morning that Apple will receive the Creative Marketer of the Year honor at this year’s festivities in Southern France next month.
Tor Myhren, vp of marketing communications for the tech giant and former creative lead at Grey, will accept the award on Friday, June 21, the final day of the event.
Apple follows Google and Burger King, which won the award in 2018 and 2017, respectively.
According to the statement from Cannes and parent company Ascential, the award “recognizes an organization that demonstrates sustained creative excellence in the marketing of their products across multiple platforms and distinguishes itself by embracing collaboration between partners and agencies to produce truly outstanding creative communications and marketing.”
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