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Burger King will take home at least one award during this year’s Cannes Lions International Festival of Creativity: The fast-food chain was just named Marketer of the Year.
“Burger King is a brand that’s built a reputation for marketing campaigns that are bold, courageous and innovative, constantly challenging the limits of creative excellence,” said Jose Papa, managing director of Cannes Lions, in a statement. “Burger King believes that being a brand with purpose can achieve long-term advantages and deliver strong business results.
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