Apple Gets Beautifully Surreal in Ads About the Health Benefits of Its Newest Watch

Spots for Apple Watch 6 focus on better sleep, workouts and wellness monitoring


If there’s one thing all ad creatives aspire to create, it’s a dream sequence. While arguably overused across the history of advertising, dreaming scenarios give you a limitless canvas for your most surreal and soaring ideas.

@griner David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."