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Apple hasn’t stopped talking about the video and photo potential of its iPhone 11 Pro since the minute it debuted the three-lensed smartphone in September. But today, the brand illustrates the power of showing over telling.
The brand’s newest cinematic spot was shot entirely with the iPhone 11 Pro by director David Leitch, the veteran stuntman best known for co-creating the John Wick franchise and directing action hits like Deadpool 2 and Atomic Blonde.
The ad’s intent is twofold.
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