Any Brand Not Marketing in the Esports World Is Already Behind the Curve

It's valued at $1.5 billion and has a reach of 385 million people globally

At an Esports events, people crowd around a stage
Esports suffers from a gaming stigma, which has marketers hesitant to delve into the industry. Getty Images

The conference circuit is rife with people preaching about disruption and missed opportunities. Did you hear how Apple redefined the music industry? How about how Uber rearranged the business of personal transportation? I bet you have.

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@robertjohndavis Robert Davis is head of digital U.S.A. at Ogilvy.