Any Brand Not Marketing in the Esports World Is Already Behind the Curve
It's valued at $1.5 billion and has a reach of 385 million people globally
Esports suffers from a gaming stigma, which has marketers hesitant to delve into the industry.
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The conference circuit is rife with people preaching about disruption and missed opportunities. Did you hear how Apple redefined the music industry? How about how Uber rearranged the business of personal transportation? I bet you have.
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