Antonio Lucio Rejoins HP, Succeeding CMO Vikrant Batra

Lucio led marketing at the tech company until 2018 when he left to join Meta

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HP has rehired former chief marketing and communications officer Antonio Lucio five years after he departed to join Facebook (now Meta) as its chief marketing officer.

Lucio will succeed his own successor, Vikrant Batra who will step down as CMO at the end of the year after rising through the ranks of the technology business over nearly 14 years.

In a letter to the company obtained by Adweek, Enrique Lores, president and chief executive of HP, revealed the switch.

“Vikrant has decided to depart HP at the end of this year,” wrote Lores.

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