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Anyone who has bought or sold a house since the start of the pandemic will feel in their bones the jokes in Rocket Mortgage’s Super Bowl ad starring Anna Kendrick and Barbie.
In the 60-second spot, Kendrick assists Barbie in buying her Dreamhouse, listed at $225 on Rocket Homes, Rocket Mortgage’s new platform for buyers. But once that alert comes in, aggressive home buyers swoop in to start a bidding war. Barbie must fend off Better Off Betty, Cash Offer Carl and House Flipper Skipper to land the home.
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