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Rocket Mortgage will return to the Super Bowl with its fifth ad since 2018, this time around featuring Anna Kendrick and Mattel’s Barbie as the Barbie Dreamhouse turns 60 this year.
The 60-second spot will run in the second quarter of the game and, as usual, Rocket Mortgage will not be releasing the ad beforehand. CMO Casey Hurbis told Adweek that the brand will stick to its strategy of surprising viewers during the game with its spot, giving ad fans multiple teasers in advance to set the scene without revealing too much.
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