Marketing Innovation

Anheuser-Busch Surveys an Online Panel of 6,000 Fans Each Day to Keep Its Marketing Relevant

U.S. CMO Marcel Marcondes says the feedback is key to understanding consumers' 'real motivations'

Bud Light's parent company uses a large online panel of consumers for real-time feedback.Anheuser-Busch
By Marty Swant

May 9, 2019

As Anheuser-Busch InBev transforms its marketing to become hyper-relevant to a variety of audiences, it’s moving away from standard focus groups—and talking with a lot more consumers a lot more frequently.

Marty Swant

Marty Swant is a former technology staff writer for Adweek.

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