Anheuser-Busch InBev’s Global CMO on the Future of Marketers, Beer and the Super Bowl

Pedro Earp took the stage at Brandweek

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PALM SPRINGS, Calif.—For a global company with beer brands around the world, some of which were created hundreds of years ago, Anheuser-Busch InBev still tries to keep a Day 1 mentality to remain a pioneer in the business.

It’s one way the brand is thinking about its future and remaining relevant, according to Pedro Earp, global CMO and ZX Ventures lead for AB InBev at Brandweek.

In a conversation with Adweek’s brand and tech editor, Josh Sternberg, Earp spoke about the company’s future, the Super Bowl and how AB InBev keeps the consumer at the center of everything it does.

AB InBev isn’t just in the beer business

For a long time, AB InBev existed solely as a beer company, Earp admitted.



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