The Road to Brandweek: AB InBev's Pedro Earp on How Innovation Drives Everything

His global leadership revolves around future-proofing the beverage giant

Learn the ins, outs, dos and don’ts of creator marketing at Social Media Week Europe this 10–11 October in London. Register for your in-person or virtual pass.

In just four years, Anheuser-Busch InBev’s innovation arm ZX Ventures brought in $1 billion in sales. Led by Pedro Earp, global chief marketing officer of AB InBev, the team is bringing the beverage giant into a future where it wants to be known for more than beers.

With partnerships with craft brewers around the world and placing bets on other alcohols—AB InBev recently acquired Babe Wine—Earp is rethinking what a beer giant can look like.

“We are restlessly committed to bringing people together by building a portfolio of brands that people love,” he said.

Hear more from Earp at this year’s Brandweek summit in Palm Springs, Calif.,



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in