The Road to Brandweek: AB InBev’s Pedro Earp on How Innovation Drives Everything
His global leadership revolves around future-proofing the beverage giant
In just four years, Anheuser-Busch InBev’s innovation arm ZX Ventures brought in $1 billion in sales. Led by Pedro Earp, global chief marketing officer of AB InBev, the team is bringing the beverage giant into a future where it wants to be known for more than beers.
