The Road to Brandweek: AB InBev’s Pedro Earp on How Innovation Drives Everything

His global leadership revolves around future-proofing the beverage giant

pedro earp next to a line of AB InBev products
Earp started his role as CMO in July 2018. AB InBev

In just four years, Anheuser-Busch InBev’s innovation arm ZX Ventures brought in $1 billion in sales. Led by Pedro Earp, global chief marketing officer of AB InBev, the team is bringing the beverage giant into a future where it wants to be known for more than beers.

@itstheannmarie annmarie.alcantara@adweek.com Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.
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