Experiential Marketing

Angry Birds Celebrates 10th Anniversary With Anger-Powered Scooters

Mobile game is encouraging fans to let their emotions out

Angry Birds Scooter
Droga5 worked with micro-mobility company Spin to create the Rage Rider scooters.Angry Birds
ian.zelaya
By Ian Zelaya

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Sometimes, screaming is necessary after a bad day—and Angry Birds is encouraging you to let it out.

The mobile game and film franchise is celebrating its 10th anniversary this year, and to drive buzz Angry Birds developer Rovio Entertainment partnered with agency Droga5 to launch “Bring the Anger,” an integrated marketing campaign that shows how anger can be a positive force for good.

The campaign kicks off with the launch of Rage Rider scooters, electric scooters that are powered by users who yell into a built-in microphone.

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ian.zelaya

Ian Zelaya

Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.

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