Angel Reese Is Taking Her Game to the Next Level—and Bringing Brands With Her

The basketball star is among the top female NIL earners in the US

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Angel Reese was already a star, but when LSU won its first NCAA women’s basketball championship in school history in April, No. 10 knew things would never be the same.

“My price just went up. Today’s price ain’t tomorrow’s price,” Reese told reporters that night—with a gold crown in front of her—post-game in Dallas before a journalist had yet to ask a question.

But she had the stats to back up those statements. The championship title matchup between LSU and Iowa drew a record-breaking 9.9



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This story first appeared in the Nov. 14, 2023, issue of Adweek magazine. Click here to subscribe.