An Overworked Dad Becomes a Tireless Hero in This Touching Chinese Ad for BMW

Wieden + Kennedy Shanghai brings a child's imagination to life

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A beautiful new short film from BMW China and Wieden + Kennedy Shanghai is celebrating a special kind of superhero: hardworking dads.

The 15-minute video tells the story of a businessman and his family. His young son, frustrated with his father’s long hours and late nights at the office, grasps for understanding. But the boy, gifted with a vivid imagination, doesn’t take long to cook up mythic scenarios to explain his father’s absence.

A benevolent coworker turns into an evil queen, demanding all of his father’s time.

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