An Average Super Bowl Ad Packs In More Celebrities Than Ever. When Is Enough Enough?

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If you’re looking for evidence of how deeply celebrities have permeated Super Bowl ads, let’s make a random comparison.

In 1992, Pepsi aired what’s still considered one of the Big Game’s best spots: Supermodel Cindy Crawford (scarcely contained by a white tank top) drives into a gas station and sips a Pepsi from the vending machine while two boys look on in pre-adolescent stupefaction.

Now let’s choose another beverage ad—Michelob Ultra from 2022. This one’s set in a bowling alley and Crawford’s not in it.



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